In May of 2004 I made the decision to move to California to climb. I had good friends in Madison and Menomonee and was overall pretty happy with life in town. I wasn't exactly sure where my life was going or what I wanted to do but I could have seen staying in Madison for a long time.
More and more though I started to think about what it would be like to live near an area like Bishop. I made the choice and decided to go for it. I was going to move to Mammoth Lakes, an hour north of Bishop. Having merely lined up one interview and a possible place to live I loaded up my Mazda MX-3 with everything I could and drove for three days to get there.
As soon as I got to Mammoth I found my pad and made my way down to the Buttermilks. It was beautiful. I couldn't have been happier to have these as my local boulders.
I spent a couple weeks trying to line up a job and a place to live. With a little bit of luck I was able to secure both. I was set.
On one of my first few trips down to the Buttermilks I was working the Cave Problem on Grandpa Peabody and a man and his wife came around the corner. He started to fondle the start holds for Evilution and muttered something about them being greasy. I was, and still am, enthralled with this line. Jason was one of my climbing hero's and I was in awe of the problem. I couldn't believe that this man could do the moves and I went over to him and scoffed something like "You gonna try it?". I tried to be as sarcastic as I could since I saw the man as inferior to the perfect climb.
I was wrong, obviously, and very naive. I learned more about climbing, trying hard and so much else that afternoon climbing with this mystery man. He took me around the Buttermilks showing me classics, must do's, what not to do's and future projects for me. He insisted that I needed a tour and that he was the man to do it. Off we went.
He first showed me the Birthing Experience which is hands down the craziest problem I've ever done. You start by crawling into the start hole and sitting in a giant hueco. He gave me no beta and told me to just "get in it!". After humiliating myself thoroughly he relented and showed me how it was done. I followed after him.
He took me over to the shrimp boulder and really started to teach. He said I should get on Perfectly Shrimp. It was a V6 and therefore out of my league. After I said that he laughed and told me that if I can fall on a V4 I can fall on a V6! I started to get the painful moves and couldn't believe it! I was climbing on a V6!!!!! It was mind blowing.
After a while I was falling at the crux, just slapping at a sharp crimp. It's funny that I can pinpoint such a major point in my climbing to this period. It's exact. He changed how I climbed with two simple pieces of advice.
"Look at the hold and just grab it!" he said. "Don't slap the hold, you gotta grab it with your fingers! And stare at the thing. Don't let it out of your sight. Ever." I came back a couple days later and did just that. It was almost liberating to climb the problem and realize that there should never ever be ceilings with climbing. I wish he had been there to enjoy it with me.
My mystery mentor, his wife and myself continued on to the Buttermilk Stem and we both climbed this amazingly fun problem. He of course did the sit and I did the stand. It was there that I finally learned their names. 
Marci and Michael Reardon.
It was months later that he had his massive soloing day in Joshua Tree and his name would become synonymous with free soloing. I truly enjoyed following his exploits and looked up to him in most everything he did. He had strict ethics and I respected that even if I couldn't abide by them.
Without him knowing it he changed how I climbed and how I looked at so much of life. We exchanged a random e-mail here and there for a while until his untimely death. I've still got the last exchange saved and I look at it every now and then. He ended with the phrase below. I wish I had another chance to climb with him.
"See you out there, just remember to never say, "Take!"
All best,
Michael"
I wish nothing but the best for the families of the Jonny Copp, Micah Dash and Wade Johnson. Climb safe everyone.
Tuesday, June 9, 2009
Son of the Irish
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Steve Schultz
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11:49 AM
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Friday, May 22, 2009
An Ode to Friday
There's nothing like Friday...
Some Fridays, when Janice is in a particularly chipper mood, she is known to do the "LEKI dance."
But as they say, "it's all fun and games until someone loses an eye." Or in today's case, my birthday plant. You see, we were enjoying the helicopter toys Mr. Canoelover gave us, when I sent one a little too hard, a little to close to my poor Aloe vera, slicing off at least four of its leaves. We keep finding pieces scattered around the office... Lesson learned.
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Pete Witucki
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1:11 PM
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Tuesday, May 19, 2009
Short Lessons Said Aloud, Part One
Outdoors, you learn things sometimes. Even if you can't put these lessons into words, they stick with you. Here are a few of the lessons I've learned by being outdoors, in no particular order, without a lot of detail:
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Brad Werntz
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7:35 AM
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Thursday, May 14, 2009
This Made Our Day
We get letters, and some are better than others. This one made our day. It comes to us from Lindy Speizer-Smith, who recently left LEKI to spend more time with her family.
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Brad Werntz
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11:01 AM
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Ecocities: Cities Can Save the Earth
(originally posted at the Urban Wilderness Institute) Could it be that the root causes of our environmental crises are linked to the biggest things we build - cities? So argues Richard Register, founder of SF Bay Area's Urban Ecology, author of Ecocities: Building Cities in Balance with Nature, and activist urban planner, writing in a recent Foreign Policy in Focus brief. Our automobile dependence has many direct ecological and social costs, but the most insidious consequence is how cars have reshaped our cities over the last 100 years. Register writes: "Many of us caught in this infrastructure find it extremely difficult to get around in anything but the car. The distances are just too great for bicycles, the densities just too low to allow efficient, affordable transit." The challenges are significant, but Register has reason for optimism: We can change our cities. In fact, our cities have already changed. Portland has frequent transit that’s free in the downtown area, and has designated a “urban growth boundary” to limit the expansion of the city’s urban area and preserve nearby farmland and other open spaces and a thriving and very dense new residential and “mixed-use” center in the Pearl District. The rooftops in Tel Aviv, Israel and dozens of Chinese cities sparkle with solar hot-water panels. Copenhagen’s pedestrian street, the Støget, has been growing steadily since 1962 and now stretches more than two miles. But we can do more, much more, to redesign our cities for pedestrians and bicyclists, taking up very small areas of land in more compact development. Taller buildings with rooftop gardens and solar greenhouses can be linked by pedestrian connections between rooftops and terraces above ground level, making city centers intimately accessible to people on foot. As we add population and ecological architecture in pedestrian/transit centers, we can gradually eliminate the unsustainable suburbs. We'll need to start rebuilding our cities to incorporate Register's ecocity concepts - pedestrian/transit-oriented infrastructure, replacing sprawl development with nature/agriculture, and integrating renewable energy systems - if we are to meet the triple threat of climate change, biodiversity loss, and dwindling (cheap) fossil fuels. Rethinking our cities as places that both humans and non-human nature can call home is a place to start; cities that are friendly for pedestrians and cyclists are likely to welcome trees, restored streams, and urban wildlife as well. Read the whole article at Foreign Policy in Focus, and learn more about the ecocity at Ecocity Builders.
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Pete Witucki
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Friday, May 8, 2009
Climbing Gears

courtesy of: Madsen Cycles
Happy Weekend.
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Pete Witucki
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2:30 PM
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Where The Magic Happens
My friend Todd valued one resource above all all others. Well, make that two resources: About equally he valued "Firepower," and Time. Firepower is something that somebody has as a talent or gift, and while you can develop Firepower mostly you need to be born with it. Time, on the other hand, is something that we all have and most of us waste.
Not so, Todd - he lay awake at night thinking about wasted time. They say that the poet Keats was passionate and prolific about writing because he knew that he would never have enough time in his life to get it all done. I think that perhaps Todd knew the same thing about himself, and this is what drove him to be such a prolific climber.
These days, as business people in the outdoor industry (or anywhere), there are many demands on our time and attention. I don't intend to list them here. (That would be a waste of time, after all.) What seems obvious though is that we all need to do more things working together as groups. We can save time, dollars, and resources if we do.
The question is: How can we work together more? There are already too many tradeshows, and yet more are being added all the time. Why is this? Well, obviously nobody has quite hit the model, yet. No single tradeshow addresses every need, and - perhaps - no one tradeshow ever will. As one person put it on Twitter: "Too many tradeshows - regional and national - apparently the solution is to add another?"
Yeah, maybe that is the solution.
Last summer, we here at Pemba Serves were part of an initiative to start a new regional tradeshow here in Madison. One of the ways that we presented it is that by having a strong, dynamic regional show we all - reps, retailers, and vendors - saved time and dollars. We did some analysis of this to state our case. Basically, we compared the cost in dollars, gas, and time of ten reps visiting ten stores versus twenty people all coming together at the same time and place to get work done. We discovered some interesting things:
- Traveling the territory is 7 times more expensive and used 7 times as much gas as having people come to a centrally located show.
- For ten reps to visit ten stores, it took almost 14 times as many man-hours as going to a show.
- The opportunity costs for these same rep man-hours total over $27,000 for the reps, and just under $400,000 for the manufacturers that employ the reps.
- For reps in the Midwest, the average wholesale order needed, per store, to break even on the road (in just gas expense and time) is almost $4500. By contrast, to pay for the time to travel to a centrally located tradeshow, a rep only needs to generate a little over $2600 in wholesale orders, total. (With the time left over, reps can - Hey! - make more sales...)
- Because shows are far more efficient and effective by creating more sales (and for retailers, discount) opportunities for the amount of time allowed, shows are a more profitable use of time for everybody.
For those who are curious, you can check all of the analysis yourself. (There's a lot more that can be done with this spreadsheet, for sure, and feel free to do so.) From a cost/benefit, ROI basis, there's no question that group events such as tradeshows (Training Events, Consumer Shows, and so forth) save dollars, gas, and - in particular - time for reps, retailers, and vendors.
Shows are where the magic happens, for sure.
Fortunately, time is something that we can all manage better. If time and attention are our most important resources, let's manage our businesses accordingly. So, see you at the shows!
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Brad Werntz
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2:19 PM
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